Is "clean eating" healthy? Where do we go when we no longer know what to believe and could

‘I think we have an obsession with diets. With fad diets.” This was Ella Mills, the food writer behind Deliciously Ella and bestselling author of arguably the most successful fad diet cookbook series in recent years. Her eponymous first book was the UK’s fastest-selling debut cookbook ever, and she has since gone on to launch two central-London delis, create her own range of “energy balls” and even release a skincare range in collaboration with Neal’s Yard. Speaking on last Friday’s Today programme, the blogger was keen to distance herself from so-called “clean eating” and, cleverly, from the crescendo of criticism surrounding the trend.